# 4.1. Features of GLONET UNIVERSE

The GLONET UNIVERSE platform allows participation from a variety of businesses and consumers due to the absence of national and corporate restrictions. The greatest advantage of the GLU platform, based on blockchain technology, is its ability to connect various businesses, such as travel, advertising, distribution, and logistics, under one umbrella, and to promote collaboration and mutual growth through the GLU token economy.

1\) Business Utilization of Real-Time Data Based on Blockchain

• Travel Business: In GLONET UNIVERSE, travel agencies can easily share data analyzed in real-time, enabling them to compose customized products for customers based on air travel and accommodation information.

• Advertising Business: Advertising agencies can maximize the effectiveness of target marketing due to their ability to analyze trends in real-time. Additionally, advertisers can be assured that their advertising expenses are transparently utilized, greatly increasing the trust in the advertising business.

• Distribution and Logistics Business: Distributors can identify real-time demand fluctuations and manage inventory status transparently, enhancing work efficiency with retail store owners. Sharing data with logistics companies enables business innovation in managing product delivery status and product sales cycles.

2\) Enhanced Data Security and Prevention of Fraud and Tampering

• Data Security: Customer data security will be further strengthened through the GLU project. Although customer data should be protected by global privacy laws, risks of hacking and information loss are always present. In the GLONET UNIVERSE platform, traveler personal information can be hashed using blockchain-based data, increasing security.

• Prevention of Fraud and Tampering: When advertising campaign effectiveness data is linked with blockchain technology, it prevents fraud and tampering, allowing advertisers to share information about the effectiveness of their advertising expenses without fear of forgery or alteration. Additionally, in terms of distribution and logistics, the origin and movement path of products can be recorded on the blockchain. This is particularly important for high-value goods or important documents.

3\) New Value Created by Activating the Token Economy&#x20;

• Businesses can collect data in real-time with customer consent on the GLONET UNIVERSE, turn accumulated data into big data, and commodify it on the GLU platform. Partner companies can use GLU tokens to pay for advertising or receive incentives for business cooperation. In the aspects of distribution and logistics, the GLU token economy can facilitate rapid and efficient distribution and transportation, contributing to ESG management by reducing logistics costs, securing optimal distribution routes, and realizing environmentally friendly elements. The most significant advantage of inter-company GLU token transactions is the ability to pursue global business without complex restrictions.

• Customers can receive GLU rewards based on the token economy on the GLU platform and earn additional tokens by staking the received GLU tokens. Moreover, the ability to exchange GLU tokens for desired goods on CEX motivates customers within the GLU ecosystem and expands their role. Like businesses, customers can also easily search and select verified information to purchase desired data, which is recorded and stored through blockchain technology applied smart contracts, ensuring technical verification.
