# 4.2. Expected Outcomes

The new blockchain platform based on GLU tokens, GLONET UNIVERSE, is expected to minimize the disadvantages of the existing business environment such as information opacity and complexity, and to create synergy effects among various businesses such as advertising, travel, distribution, and logistics.



1\) Building Trust Between Advertisers and Agencies

In the case of the advertising business, the use of blockchain-based transparent data transactions will build trust among all relationships between advertisers, platforms, and advertising agencies. The possibility of data manipulation such as ad exposure effects and click counts will disappear, enabling accurate measurement of advertising performance. Furthermore, by integrating the currently popular AI technology with the GLU platform's blockchain technology, the accuracy of advertising targeting can be increased. This will bring fundamental changes to the advertising business.



2\) Customized Travel Product Launches and Customer Information Protection

From the perspective of the travel business, as previously explained, the sharing of real-time air travel information along with hotel and other accommodation data makes it easier for travel agencies to plan customized services. Enhanced security based on blockchain technology can also significantly reduce the risk of customer (traveler) personal information leakage.



3\) Expansion of Global Logistics Network

With GLU tokens, it will be easier to collaborate with various logistics partners worldwide. It can address issues commonly raised in the traditional logistics market, such as delays in transaction payments, variations in fees by country, and exchange rate fluctuations. This will facilitate the expansion of logistics services globally, ultimately contributing to smoother international logistics operations.

With the initiation of this GLU project, it is anticipated that the active adoption of blockchain by the advertising, travel, distribution, and logistics industries will lead to innovation and development in global business.
