> For the complete documentation index, see [llms.txt](https://glonet-universe.gitbook.io/glonet-universe-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://glonet-universe.gitbook.io/glonet-universe-whitepaper/2.-market-context/2.2.-challenges.md).

# 2.2. Challenges

1\) Information Asymmetry and Opacity 

In traditional business markets, there was a lack of sufficient data transparency among participants. This means that the exchange and sharing of information among participating businesses were not effectively occurring, leading to information asymmetry. In such cases, it becomes critically disadvantageous to respond swiftly to the rapidly changing market conditions.

2\) Inefficient Redundant Investment by Companies

As competition among companies intensifies, there has been an increase in unstructured, redundant investments in online systems. The unnecessary development of systems and their independent operation, even from the perspective of the global business trend of ESG management, represent inefficient redundant investment of corporate resources.

3\) Complex Procedures and Regulations in International Business

For companies engaging in global business, complex international trade procedures and regulations present a significant hurdle. Unnecessary processes can lead to delays in operations, increasing the costs for companies and diminishing the level of service provided to customers.

4\) Lack of Technical Integration Constraining Corporate Innovation 

From the perspective of companies that must engage with consumers through O2O marketing, integrating various technologies and achieving systemic integration have become essential. Without attempting to adopt innovative technologies like blockchain, a company's optimization of business innovation is limited, inevitably falling behind trends.